Why in the can
MADE IN ITALY
It is not just a brand, it is above all a philosophy, a culture, a story: choosing a certified Italian product means buying something unique that has all the flavor of the most beautiful Italy.
Italy has the strictest and most accurate control system in the world at all stages of the production chain.
PRODUCTION
Aluminum can be recycled infinitely, unlike plastic which degrades after being recycled a few times. Cans have an overall recycling rate of around 70%, much higher than glass (around 35% and plastic (9%).
It is estimated that 75% – 80% of all aluminum ever produced is still in circulation today.
DISTRIBUTION
Cans are lightweight and easily stackable, saving 40% of space compared to the glass. This means fewer vehicles on the road, less weight and, for that matter extension, less fuel.
CONSUMPTION
No glassware needed, saving on glass manufacturing and recycling, and more importantly, no commercial glass washer that consumes water, electricity and dumps toxic chemicals down drains.
READY TO DRINK
All the flavor you need is already there in our perfectly blended cans. There is no need to add ice produced by machines running 24 hours a day.